Forbes Casino

Designing a Scalable Sports Betting Experience for the Czech iGaming Market.

Role: Product Designer
Scope: UX Strategy, Interaction Design, Design System
Platforms: Web & Mobile
Industry: Regulated iGaming

The Challenge

Sports betting platforms must display large volumes of real-time data while enabling users to place bets quickly.

The new platform must solve:

- overwhelming match listings
- fragmented navigation between live and pre-match betting
- slow bet slip interactions on mobile

This can create friction in the most critical user flow:
Find Match → Select Odds → Place Bet

In the competitive Czech betting market with operators such as Tipsport and Fortuna Entertainment Group, even small UX issues can reduce conversions.

Research Insights

Insight 1

Users scan matches extremely quickly and evaluate odds in seconds.

Insight 2

Displaying too many betting markets increases cognitive load.

Insight 3

Bet slip visibility is critical for confidence when placing bets.

Strategy

Reduce Cognitive Load

Prioritize key betting markets and simplify information hierarchy.

Optimize Scanning

Enable fast comparison between matches and odds.

Maintain Betting Context

Ensure the bet slip is visible during the entire betting flow.

UX Solution

Match Listing Experience

Compact match cards allow users to quickly scan teams, league context, and primary odds.

Live Betting Performance

Live betting requires fast reaction times. Odds changes and match timers provide immediate visual feedback.

Bet Slip Optimization

The bet slip remains accessible throughout the experience, allowing users to manage multiple bets without losing context.

Design System

Reusable UI components were introduced to support scalability across thousands of betting markets and multiple sports.
A sneak peek of a comprehensive scalable design system.

Reflection

Designing for the betting industry requires balancing speed, clarity, and regulatory constraints.
Unlike many digital products, users make decisions within seconds, which makes information hierarchy and interaction efficiency critical.

Curiosity

I approach design through a product filtering—balancing user needs, business goals, and technical constraints. I'm focusing on: simplifying complex systems, scalable solutions and intuitive user flows.