Forbes Casino

Designing a clear, scalable sportsbook experience from the ground up.

Role: Lead product designer
Focus: Product design, UX/UI, testing, system
Industry: Regulated iGaming (Czech Republic)

Agenda.

1. Overwhelming match listings
2. Fragmented navigation between live and pre-match betting
3. Slow bet slip interactions on mobile

Pre-match experience.

Based on my research and experience, users usually know which match they want to bet on and want to find it quickly. Others are simply browsing for the best betting opportunity. For those users, I focused on providing useful details, features, and the best available odds in a stacked, proportional layout, with tools like favorites, TV stream availability, real-time odds changes, and other key insights.

Live-match experience.

Live match information prioritizes key events, score, game state, and real-time updates, helping users quickly understand the action and act with greater confidence.

Bet Slip.

A feature-rich bet slip organizes selections, odds, stake, returns, and controls into a clear, scannable flow, reducing decision friction and helping users review, adjust, and place bets in seconds.

System.

A sneak peek into Forbes Casino’s scalable design system and branding guidelines, bringing visual language, UI components, and brand assets together into a consistent foundation for product growth.

Outcome.

The result was a cohesive, scalable, and intuitive sportsbook platform with a clear visual identity and consistent user experience. By aligning product requirements, design decisions, and team collaboration around a unified vision, I helped transform the initial concept into a polished product ready for delivery.