Gretta

Designing a visual-first website to showcase architectural work and attract new clients.

Client: Gretta Architecture Studio
Role: Web Designer
Scope: UX, UI, website structure, visual storytelling
Goal: Create a modern website that positions the studio’s work as premium and converts visitors into potential clients.

The Challenge

Architecture studios rely on strong visual presentation and credibility to win new projects. Greta needed a website that could:

- showcase flagship projects
- create a strong first impression
- guide visitors toward contacting the studio

The challenge was balancing immersive visuals with clear information hierarchy.

Design Approach

The landing page was built around three principles:

Visual storytelling
Architecture should be experienced through imagery.

Clear narrative flow
Content guides visitors from brand introduction → projects → team → contact.

Client-focused conversion
Strategic CTA encourage visitors to explore projects and reach out.

Hero

The homepage opens with a loud and proud typography followed by differently shaped dissolved animation and parallax scrolling that connects Gretta's approach and philosophy.

Project highlights

Featured projects are presented as premium visual stories.
The design intentionally prioritizes visual impact over heavy content.

Team section

The team section introduces the people behind Greta’s projects, adding a human layer to the studio brand.

Outcome

The final design creates a modern digital presence that:

- showcases Greta’s strongest architectural projects
- communicates over two decades of experience
- strengthens brand credibility
- encourages potential clients to start a conversation

Curiosity first, solutions second. Every good decision I've made started with a genuine question — not about the design, but about the person behind it.